context of use:
pleasure analysis:
moodboard:
product poster:
Rationale:
The target market I choose for this project is young adults about 25 and upwards who are just starting their careers and suffer a lot of pressure. So I chose to redesign a coffee mug in which improves the emotional connection between the product and its user.
Today, people are trying to find a balance between life and work and they are suffering more pressure from both work and family. And coffee is actually an irreplaceable refreshment for those whose work in offices. So the coffee mug becomes an everyday object for office people that they cannot live without. In so doing, it is important to find an easy way to make them relaxed devote themselves into work in high spirits.
Aiming to give people a pleasurable experience, the coffee mug is designed as an egg shape which is smooth and simple and it enables people to be peaceful, calm and elevated. In addition, there is a stirrer with the mug which is used to stir when sugar is added.
The coffee mug still keeps the dimension as a normal coffee mug. The additional cap makes the overall shape of the coffee mug more integrative. Having it curved and the smooth surface make the user has a natural grip when holding the coffee mug. A comfortable feeling when holding an object could make people more pleased.
The colour of white gives the product a sense of clean feeling to use. The material used to make this coffee mug is ceramic, which makes the product to be environmentally friendly and suitable for a longer last. Also ceramic has low heat conductivity, so it provides a protection from hot drink. Also I increase the thickness of the wall in order to gives a better protection from heat.
When it’s not in use, the shape of the product also gives a decorative feeling. The overall appearance keeps the product a natural looking to catch the attention of young adults. Also the cap could keep the coffee mug inside clean and prevent the dust from getting into it.
The stylish design also grabs other people’s attention. It becomes a talking point, and broadens the user’s social circle. This may be helpful in their business.
The shape of the coffee cup is simple, and it matches to the office environment. But sometimes, they prefer to buy coffee rather than using a coffee cup.
ReplyDeleteThe shape of your design is an ornanic form. I like your deisgn because there is no unnecessary decoration. It is simple but it is useful.
ReplyDeleteI like the shape. But feel unsafe when i hold this
ReplyDeleteThis matches the target users' need.
ReplyDeleteand the material that you used gives a feeling of natural. its can seen you did a lot of reserch for this product on which shape could workes better.
i really like this cup because the shape of it is very funny, it looks like a egg. and also easy to hold and i think this cup is more thicker than other so people won't get burned when hold it
ReplyDelete