"Design for life" is a TV program. It’s about Philippe Starck puts weekly challenges to 12 British design students competing for the chance to work with him in his design agency in Paris.
Product designers effect every moment in our life, like the chair you're sitting on. Philippe Starck wants these students to question everything about the product design.
Design is about giving thing to other people. Design is routine of everyday’s life. Designer is not artist. Starck believes that a good designer is about to making beautiful, useful and sustainable object that’s can be enjoy by everyone.
The first project is every impress me. Students have 100 euro and 1 hour to find two products. The choices must be illustrate one of 3 themes: function, gender or ecology. Function means finding one product which is useful another which is useless. Ecology means finding a product which is environmentally sound, another which is unsound. The theme of gender is all about finding a product with male quality, another is female. Strack let students explain why they think it’s good or bad. I think this project could let students think about what they want and what they don’t want when designing things. Also I realize that the explanations are very important.
In the second project, the only information that was given to those students is to design a product that benefits humanity. This project is every challenge to students, because there are not constrain, but it’s really hard to design a product for what Starck expects from them. Also I think it’s every interesting, because students can designing whatever they want, any ideas can be worked to this project. At the end, the final presentation is not that good, but it also give me an idea of how to do the presentation. Everything you do should be well considered like what you wore should not have any conflict with what message your product is showing like what Elsa did. After watching how Ilsa present, I learnt that when presenting, you should make your presentation as straight forward as possible, so that it won’t confuse the client or make him feel bored.
After viewing this program, I understand that when design a product, every steps is important. No matter how good the product is, naming and advertising your product as giving people the first impression to make an eye attraction to them, let them to choose your product.
As a designer, you must be thinking about how the product is manufacture. You need think about the price of the material and price of the product is fit the target market or not.
In the conclusion, this video is very useful. I understand that designers always have lots of stress when they are thinking about a new product, but they also enjoy it. I also realize that the most interesting part of design is you never can imagine that the final product you are achieved.
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