David Kelly on Human centred design

In the TED presentation video, David Kelly discussed the recent trend in the design industry. In general David commented on recent innovative consumer products being 'Human orientated', that is having human interaction and behaviour as the core design philosophy. I believe that this is a positive development in the design industry and a direction which is very similar to that of my own ideas about design.

First of all I was amazed by the technologies that they are using in the Prada store in New York. The thing that most impressed me was the ‘magic mirror’. This device allowed the customer to view them self from behind in the fitting room. I think it is so much more convenient for customers. The designers take the adventure of the technology to integrate the function of mirrors and the express the idea of the human centre design. Also the crystal display screen in the fitting room is another feature that I really like. It perfectly shows that what development on technology can bring to us. Those products make the Prada store more attractive.

The pavilion recycled water display is another effective use of design. The use of glass and the water flow represent the purpose of is pavilion very successful, it’s also create a sense of quiet and make is looks attractive.

The ‘Spyfish’ is another representative of the idea of human centre design. It is mainly focus on the people who cannot scuba diving by themselves. It made with a controllable bathysphere with camera to makes more people can experience the feeling of scuba diving. In the past, this kind of technology only use for discover hypo benthos. But now it is becomes more commercial and let more people have a change to have this experience.

After watching the video I am very pleased on the direction that design are taking. The products become less about profit margins and more about the end consumer and functionality. The products explained in the video is designed with the benefit of the consumer in mind and trives to make every day life simpler and more enjoyable.
I hope that the products that I design in the future will be able to make the life of someone a little easier.